EXPERTISE IN THE FIELD OF DENIM
DISTINGUISHED BY ITS UNIQUE DETAILS
Lee and Wrangler’s innovative
designs are waiting for you.
OUR BRANDS
The Wrangler® brand is an American icon that speaks to the spirit of people who work, have fun and recognize bold individuality. With roots dating back to 1904 in Greensboro, North Carolina, Wrangler was born in 1947 from products created for the demanding needs of cowboys and ranch workers. When denim was adapted as the uniform of the youth movement in the 1950s, Wrangler became synonymous with youth attitude. Wrangler, a denim brand with a pioneering spirit, invented the innovative broken twill denim.
Recent innovations include indigood, a sustainable dyeing process that reduces the use of chemicals and virtually eliminates the use of water.
Lee® is the iconic American denim
and casual apparel brand founded by H.D. Lee. The 130-year-old brand inspires
people to increase their self-confidence and
to take a stance against life
with its design and craftsmanship focused on providing
comfort and convenience to the consumer. Its movement-driven innovations, versatile
style and superior fit have earned the loyalty of generations of
brand lovers.
