The Wrangler is an American icon that celebrates the spirit of people who work hard, have fun and recognize courageous individuality. Wrangler has represented genuine style and comfort since it first started making jeans in 1947. Rooted in the American West, the brand blends a rich legacy of cowboy cool with a commitment to unmatched quality and timeless design.

Wrangler, a denim brand with a pioneering spirit, has invented innovative broken twill denim. Recent innovations include indigood, a sustainable dyeing process that reduces chemical use and virtually eliminates water use.


Our History

20-year old C.C. Hudson leaves Spring HIll Farm in Williamson County, Tennessee, seeking fortune in the emerging textile town of Greensboro, North Carolina. He finds work in an overall factory, sewing on buttons for 25 cents a day.

Hudson's workplace closes. He and a few others buy several of the sewing machines. C.C. Hudson and his brother, Homer, form the Hudson Overall Company, operating from a loft above Coe Brothers Grocery on South Elm Street in Greensboro.

Sales of Hudson overalls are booming. The company moves to larger headquarters and changes its name to Blue Bell Overall Company.

Big Ben Manufacturing of Kentucky purchases Blue Bell. The name of the merged companies remains Blue Bell; headquarters remain in Greensboro.

Blue Bell introduces Super Big Ben Overalls, featuring 100% Sanforized fabric that reduces shrinkage to less than 1%, setting a new standard for the industry.

Blue Bell acquires Casey Jones Company, a manufacturer of work-clothing, and, with it, the rights to Casey Jones' rarely used brand name - Wrangler

Wrangler authentic western jeans, designed by celebrity tailor Rodeo Ben, are introduced to the American consumer. Professional rodeo cowboys Jim Shoulders, Bill Linderman and Freckles Brown wear-test the 13MWZ and endorse the Wrangler name for durability, quality and authenticity.

Jim Shoulders, World Champion Cowboy, signs on as an official endorsee of Wrangler. He goes on to win a total of 16 world championships, including five All-Around, seven Bull Riding and four Bareback Riding World Titles.

Blue Bell opens a plant in Belgium and the Wrangler brand is successfully launched in Europe.

Wrangler begins using sanforized, 14 oz. denim - "the heaviest denim ever made" - in their western jeans.

Wrangler jeans and shirts become the first, and still only, westernwear brand to be officially endorsed by the Pro Rodeo Cowboy Association.

Wrangler brand becomes the primary sponsor of professional driver Dale Earnhardt and the legendary blue-and-yellow "Wrangler Jean Machine."

Blue Bell merges with VF Corporation of Pennsylvania, making VF one of the two largest jeans makers in the world.

Wrangler supplies clothing for the cast of "Pure Country" starring George Strait in Wrangler jeans as Dusty Chandler, a super star in the country music world.

Wrangler moves into its new world headquarters on North Elm Street in downtown Greensboro. Twenty X western jeans are introduced.

Wrangler becomes the #1 market share leader in the U.S.; one out of every four males in the U.S. is wearing a Wrangler jean.

The 13MWZ, the official jean of the Pro Rodeo Cowboys Association, celebrates its 50th birthday.

Two new brands are added to the Wrangler family: RIGGS WORKWEAR® by Wrangler®, a line of premium work clothes, and Wrangler® ProGear™ hunting apparel for the serious sportsman. The George Strait Cowboy Cut collection is also introduced.

Wrangler® Jeans Company becomes the official jean of Dale Earnhardt, Jr. and the No. 8 race team. It’s a new generation of Wrangler. Several new collections are added including: Aura from the Women of Wrangler, Genuine Wrangler, and Wrangler Jeans Co.

Wrangler® partners with the American Quarter Horse Association to develop the Ultimate Riding Jean for women with features tailored to meet the needs of female riders.

Wrangler endorsee James A. "Jim" Shoulders, known as the Babe Ruth of Rodeo, passes away. His passing ends a 58-year partnership with the brand, the longest sports licensing endorsement in the history of professional sports.

Country Music super star Jason Aldean becomes the face of Wrangler Retro®, a fashion Western line for those who rock their style with an attitude.

December 2013, is born. The website features live rodeo streaming video footage, rodeo scores and stats, and country music videos, including the songwriter series each month. Advanced Comfort jeans debut for men featuring a unique cotton blend designed to move with you.

Wrangler Premium Performance Cool Vantage™ hits store shelves in time for summer. The jean incorporates exclusive technology innovations for performance, comfort, and durability.